We like to round up each issue by giving featured business leaders the final word. In the current issue we asked “If you could offer one piece of advice for a young entrepreneur entering your industry, what would it be?”
“Create your own personal brand, be passionate in everything you do, and seize every networking opportunity.”
Danie Van Der Merwe, Managing Director, Yara Zambia
“The opportunities in agriculture are endless. For all new start-ups there will be risk involved – do not let this demotivate you but make sure of taking calculated decisions.
The following are crucial for the success and survival of any business:
- Know your customers and know them well. Irrespective of where in the agricultural sector you want to position yourself. Never simply assume you understand the needs of your customers.
- Be prepared for change. Change is what brings new opportunities, whether we like it or not. We are in an era of rapid change both globally and in agriculture. Think smart and act proactively.
- And lastly: Make business FUN!”
Bruno Silete Hounkpati, CEO, LafargeHolcim Guinea
“My words to that young entrepreneur would be – believe in yourself and commit, don’t be distracted by the capital-intensive nature of the cement industry, there are still opportunities in the value chain.”